Last updated: 26th September 2025
This Cookie Policy explains how we use cookies and similar tracking tools on our website, www.storagekingmanagement.co.uk, and outlines the options available for managing your preferences.
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What Are Cookies?
Cookies are small text files stored on your mobile, computer, tablet and other devices when you visit a website. They allow the site to remember your actions and settings, and they support essential functions such as security, performance monitoring and enhanced user experience.
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How We Use Google Tag Manager (GTM)
Google Tag Manager (GTM) is used to manage and deploy marketing, analytics and functionality-related scripts (“tags”) across our website. GTM enables us to control which scripts load and when, without making direct changes to the site’s code.
GTM’s purpose is to simply load other tags (which may set cookies if you have given consent), it does not use cookies itself or collect personally identifiable information.
Tags deployed via GTM may include:
- Google Analytics 4 (GA4)
- Meta (Facebook) Pixel
- Other marketing or analytics tools
We configure GTM so that all tags only activate according to the permissions you provide via our cookie banner and consent management system.
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Types of Cookies We Use
We group cookies by their purpose:
a) Strictly Necessary Cookies
These cookies are essential for the website to function securely and correctly. They manage core features such as security, load balancing and your cookie consent settings. These cookies are always enabled and cannot be turned off.
b) Functional Cookies
Functional cookies support enhanced features, such as remembering user preferences (like language settings) or delivering services such as live chat.
c) Performance Cookies (Analytics)
These cookies help us understand how visitors use our site. They show us which pages are visited most often, how users navigate the site and where we can improve overall performance.
d) Targeting Cookies (Marketing & Advertising)
These cookies help us deliver more relevant advertising and measure campaign performance. They may track your browsing activity across different websites.
Use of Google Analytics
We use Google Analytics 4 (GA4) to collect insights about visitor activity on our website. GA4 helps us better understand how users interact with our content, identify opportunities to improve the site experience and measure overall performance.
What Data Is Collected?
Google Analytics may collect information such as:
- IP address (which may be anonymised)
- Device details
- Browser information
- Pages visited
- Time spent on pages
- Interactions with site features
This data cannot directly identify you but may be combined with other data points for analytical purposes.
How We Use Your Data
All data gathered through Google Analytics is used solely for statistical and analytical improvements to our content, performance and user experience. We will not use Google Analytics data for marketing or advertising unless you have provided explicit consent.
Data Sharing and Third Parties
Google Analytics data is processed by Google and may be stored on servers in the United States or other regions. Google complies with relevant data protection laws and maintains strict privacy and security standards.
Retention Period
All event data that is collected by Google Analytics is deleted or anonymised after a set period of time.
- Event-Level Data: Kept for two months
- User-Level and Demographic Data: Kept for 14 months
You can adjust your cookie preferences at any time or use tools like the Google Analytics Opt-out Browser Add-on to disable tracking.
Managing Your Cookie Preferences
When you first visit our website, you will see a cookie banner that allows you to:
- Accept all cookies
- Reject all non-essential cookies
- Customise your settings
You can change your preferences at any time by selecting the “Cookie Settings” tab in the bottom-left corner of the site. You can also manage cookies through your browser settings.
Third-Party Cookies
Some cookies on our site are set by third-party providers. These services use their own cookies in accordance with their respective privacy policies. Third parties may include:
Updates to This Policy
We may update this Cookie Policy to reflect changes in technology, legal requirements or our cookie practices. Any updates will be published on this page along with a revised “Last updated” date.